... we told a story of warmth, efficiency, and technology working for people—not the other way around.
The future of pharmacies isn’t cold and clinical—it’s human. Partnering with Rowa, we reimagined what innovation looks like when care comes first. This wasn’t just about automation; it was about connection.

Through Maria and Danielius, we told a story of warmth, efficiency, and technology working for people—not the other way around. More than a campaign, this was a shift in perspective: a fresh way to think about health, service, and the role of technology in everyday care.
Comissioned Work | Rowa | 2021 | Creative Direction & Artist
The goal? Not just to sell an idea, but to show what’s possible.
This project was about more than sharp visuals—it was about building a world that felt real.
Every detail mattered. We used tactile materials like foam, ceramics, and plastics to make innovation feel tangible. Seamless transitions and playful metaphors kept the experience fluid and engaging. Maria and Danielius weren’t just characters; they were the heart of the story, guiding viewers through a pharmacy where digital and physical worlds blended effortlessly.

The goal? Not just to sell an idea, but to show what’s possible. From the Swiss-knife metaphor to the unexpected warmth in design, every choice pushed against industry norms. The result: a campaign that stood out, sparked conversations, and redefined how pharmacies connect with people.
What if the pharmacy of the future wasn’t just efficient—but personal? With Rowa, we turned that vision into reality, blending innovation with human warmth.

Through bold storytelling and thoughtful design, this campaign reshaped expectations.
Creative Direction:
Christian Zschunke

Artists:
Philipp Brates, Ignas Blazys, Vanessa Foermer, Julia Kobel, Marc Pantenburg, Florian Panzer, Christian Zschunke

Producer:
Jan Birkenbach
We are all in this together.
Let's connect & collaborate || vibe
hello@colourful.pictures*
* or check out more
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ZDF
2025 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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BUZZ FOR BEES
2021 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
ZEISS → SMILE
2023 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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NOISES
2024 | experimental work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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MERCEDES → MB.OS
2023 | comissioned work
Mercedes-Benz needed a bold visual identity to unveil MB.OS. We crafted a striking series of animations that turned abstract concepts into a tangible, immersive story. By blending digital and physical elements, we made the technology feel intuitive, elegant, and alive.
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EUCERIN → MOA
2023 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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EUCERIN → MOA
2024 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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MICROSOFT → CHANGE
2019 | comissioned work
Life is full of changes—some we choose, some we don’t. When Microsoft approached me to help communicate the transition from Wunderlist to ToDo, I created a heartfelt story about a family navigating change. The result was a charming, relatable message that reframed uncertainty as a chance for growth.
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ROWA → EP25+
2020 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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BUZZ FOR BEES
2021 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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BMFI → HELFENDE HAND
2016 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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MICROSOFT → TODO
2019| comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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SLICES
ongoing | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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WALTERKNOLL → SHERU
2020 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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XOTQ
ongoing | self intiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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PITCH → HOW TO PITCH
2020 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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VODAFONE → ZOOZOOS
2024 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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LIBRARY OF EMOTIONS
ongoing | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
PORTRAITS
But Web Studio is
Even cheaper
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SOON
2025 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
ZDF
But Web Studio is
Even cheaper
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DREAMSCAPE
2022 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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GARY & CLAIRE
2018 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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EHEROES
2018 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
Get In Touch
⟶ hello@colourful.pictures⟶ @_colourful.pictures_⟶ christian.zschunke
Philosophy
Creative work isn't about sounding smart. It's not about chasing whatever's trending or performing genius for people who aren't paying attention anyway.

It's about saying something real, in a way that actually lands.

Collaboration is harder than people admit. It means bringing your actual ideas to the table, not the polished version you think people want to hear. It means asking dumb questions. It means ego is the enemy — not in a poster-quote way, but in a practical, this-project-is-going-to-suffer way.

Mistakes aren't failures. I know that's become a cliché, but it's still true. Some of the best decisions I've made started as accidents I didn't want to admit to.
The imperfections aren't the thing you fix before you ship — sometimes they're the whole point.

If something doesn't serve the idea, cut it. Doesn't matter how long it took or how clever it is. The work should feel inevitable, not assembled.

Curiosity is the only thing that keeps this from getting stale. The moment I think I've figured out how to do something, the work starts to die a little. Standing still feels safe. It isn't.

If we're not enjoying it at least some of the time, something's wrong — with the brief, the process, or both. Worth finding out which.