Rowa asked what the pharmacy of the future could look like.
I tried answering that question for Rowa and found some interesting visual answers.
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Together with a talented team of artists that I directed, we created a playful, tangible world full of visual metaphors and fun stories. Meet Maria and Danielius who‘ll take you on a smooth trip through various iterations of future pharmacies and solutions for modern customers.
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This unique approach in the pharmaceutical world helped to draw eyes and raise awareness for Rowas pan-European campaign.
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Together with a talented team of artists that I directed, we created a playful, tangible world full of visual metaphors and fun stories. Meet Maria and Danielius who‘ll take you on a smooth trip through various iterations of future pharmacies and solutions for modern customers.
#
This unique approach in the pharmaceutical world helped to draw eyes and raise awareness for Rowas pan-European campaign.
Comissioned Work | ROWA | 2021 | Creative Direction & Artist
Client
ROWA
Year
2021
Creative Direction
Christian Zschunke
Producer
Jan Birkenbach
Artists
Ignas Blazys, #Philipp Brates, #Vanessa Foermer, #Julia Kobel, #Marc Pantenburg, #Florian Panzer, #Christian Zschunke
I set out to create a unique, ownable look for Rowa.
A look that would allow them to stand out against their competitors.
A look that would allow them to stand out against their competitors.
The look build upon distorted, stylized 3D shapes with realistic materials.This contrast created visual interest in a sea of sameness on the pharmacy market.
Eva and Danielus lead the viewer through the idea of a future pharmacy highlight the human interaction that is foundational for pharmacies.
The resulting animation proved that it is possible to use unique ways of communicating, even in visualy conservative fields.
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