I explored the space between chemistry and art for Eucerin to elevate their brand.
EUCERIN was looking to elevate the mode-of-action for their newest product lineup. Their brand was struggling with being perceived as firmly in the medical niche, so we decided to use digital art to situate them closer to a beauty product while still honoring their scientific background.
#
To achieve that goal, I led a team of digital artists to create digital sculptures that visualize the main chemical ingredients in a new, aesthetic way. Together we iterated over different ideas and picked the ones that resonated closely with our goal.
#
The end result was more than a set of assets for their campaign — it was a new approach to positioning their brand.
Comissioned Work | EUCERIN | 2024/25 | Creative Direction & Artist
Together we developed a sophisticated visual language for the brand that hinged on bold contrast and a subtle blend of physical materials.
I leaned heavily into the visual language of architechtural illustrations and combined it with a sense of modern technology.
Afterwards I applied these visual principles to Galvanys software eco-system, achieving a consistant brand impression for their clients.
The result was a new found sense of identity for the whole company that allowed Galvany to settle a premium niche in their market segment.

PROCESS

I based our explorative process on my initial vision for the brand.
Their enthusiasm for creative freedom led to many visual discoveries along the project.

Client

GALVANY

Year

2025/26

Creative Direction

Christian Zschunke

Producer

Stephanie Baumgarte, #Markus Trautmann

Artists

Philipp Brates, #Remo Gambacciani, #Christian Zschunke

We are all in this together.
Let's connect & collaborate || vibe
hello@colourful.pictures*
* or check out more
Get In Touch
⟶ hello@colourful.pictures⟶ @_colourful.pictures_⟶ christian.zschunke
Philosophy
Creative work isn't about sounding smart. It's not about chasing whatever's trending or performing genius for people who aren't paying attention anyway.

It's about saying something, in a way that actually lands.

Collaboration is harder than people admit. It means talking about your actual ideas, not the polished version you think people want to hear. It means asking dumb questions. It means ego is the enemy.

Mistakes aren't failures. That's become a cliché, but it's still true. Some of the best decisions start as accidents. Imperfections aren't the thing you fix before you ship, sometimes they're the whole point.

If something doesn't serve the idea, cut it. Doesn't matter how long it took or how clever it is. The work should feel inevitable, not assembled.

Curiosity keeps things from getting stale. The moment I think I've figured out how to do something, the work starts to die a little. Standing still feels safe. It isn't.

If we're not enjoying it at least some of the time, something's wrong — with the brief, the process, or both. Worth finding out which.