‘Beauty is deeply personal, yet there’s something about it that brings us together.’
This project was about focus—literally and creatively. ZEISS is known for precision, and I wanted to reflect that.

I took the idea of the genome and turned it into an iris, something instantly recognizable but entirely new. It wasn’t about decoration; it was about meaning.

Every detail served a purpose, every choice added clarity. The result was a piece that felt sharp, elegant, and alive.
Comissioned Work | Zeiss | 2023 | Creative Direction & Artist
ZEISS makes lenses that help people see clearly. We made a piece that does the same.
‘We tested dozens of versions before landing on the final look. Some were too busy. Some felt cold. Finding the balance took instinct, feedback, and a lot of deleting.’
I started with a simple question: how do you push a brand’s identity forward without losing what makes it strong? The answer was to respect the foundation while adding something fresh.

Together we played with shapes, motion, and light, testing how far we could push the look without breaking it. The iris came from that process—a clean, striking way to tie ZEISS’s technology to the human experience.

The real challenge was balance. Too much detail, and it lost impact. Too little, and it felt empty. Through fast iterations, constant feedback, and tight teamwork, we found the right mix.
ZEISS makes lenses that help people see clearly. We made a piece that does the same. No fluff, no filler—just sharp, focused design that expands the brand’s vision while staying true to its core.
Creative Direction:
Christian Zschunke, Gui Todorov

Artists:
Christian Zschunke, Gui Todorov, Norman Struwe, Philipp Brates, Roman Hinkel, Simon Fiedler

Producers:
Markus Trautmann, Jan Birkenbach, David Adam
We are all in this together.
Let's connect & collaborate || vibe
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ZDF
2025 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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BUZZ FOR BEES
2021 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
ZEISS → SMILE
2023 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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NOISES
2024 | experimental work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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MERCEDES → MB.OS
2023 | comissioned work
Mercedes-Benz needed a bold visual identity to unveil MB.OS. We crafted a striking series of animations that turned abstract concepts into a tangible, immersive story. By blending digital and physical elements, we made the technology feel intuitive, elegant, and alive.
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EUCERIN → MOA
2023 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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EUCERIN → MOA
2024 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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MICROSOFT → CHANGE
2019 | comissioned work
Life is full of changes—some we choose, some we don’t. When Microsoft approached me to help communicate the transition from Wunderlist to ToDo, I created a heartfelt story about a family navigating change. The result was a charming, relatable message that reframed uncertainty as a chance for growth.
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ROWA → EP25+
2020 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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BUZZ FOR BEES
2021 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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BMFI → HELFENDE HAND
2016 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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MICROSOFT → TODO
2019| comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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SLICES
ongoing | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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WALTERKNOLL → SHERU
2020 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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XOTQ
ongoing | self intiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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PITCH → HOW TO PITCH
2020 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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VODAFONE → ZOOZOOS
2024 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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LIBRARY OF EMOTIONS
ongoing | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
PORTRAITS
But Web Studio is
Even cheaper
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SOON
2025 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
ZDF
But Web Studio is
Even cheaper
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DREAMSCAPE
2022 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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GARY & CLAIRE
2018 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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EHEROES
2018 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
Get In Touch
⟶ hello@colourful.pictures⟶ @_colourful.pictures_⟶ christian.zschunke
Philosophy
Creative work isn't about sounding smart. It's not about chasing whatever's trending or performing genius for people who aren't paying attention anyway.

It's about saying something real, in a way that actually lands.

Collaboration is harder than people admit. It means bringing your actual ideas to the table, not the polished version you think people want to hear. It means asking dumb questions. It means ego is the enemy — not in a poster-quote way, but in a practical, this-project-is-going-to-suffer way.

Mistakes aren't failures. I know that's become a cliché, but it's still true. Some of the best decisions I've made started as accidents I didn't want to admit to.
The imperfections aren't the thing you fix before you ship — sometimes they're the whole point.

If something doesn't serve the idea, cut it. Doesn't matter how long it took or how clever it is. The work should feel inevitable, not assembled.

Curiosity is the only thing that keeps this from getting stale. The moment I think I've figured out how to do something, the work starts to die a little. Standing still feels safe. It isn't.

If we're not enjoying it at least some of the time, something's wrong — with the brief, the process, or both. Worth finding out which.