Galvany asked what it would take to make their brand feel as effortless as their tech.
GALVANY came to me for a hero video but stayed to reshape how they talk about their business.
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They're reinventing heatpump access - think monthly subscription instead of massive upfront costs. Distributed nodes across neighborhoods that optimize each other's efficiency. Good concept, great cause, but hard to visualize.
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I took the challenge and the more focused my visual approach became, the more they liked it.
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They're reinventing heatpump access - think monthly subscription instead of massive upfront costs. Distributed nodes across neighborhoods that optimize each other's efficiency. Good concept, great cause, but hard to visualize.
#
I took the challenge and the more focused my visual approach became, the more they liked it.
Comissioned Work | Galvany | 2025/26 | Creative Direction & Artist
Client
GALVANY
Year
2025/26
Creative Direction
Christian Zschunke
Producer
Stephanie Baumgarte, #Markus Trautmann
Artists
Philipp Brates, #Remo Gambacciani, #Christian Zschunke
Together we developed a sophisticated visual language for the brand that hinged on bold contrast and a subtle blend of physical materials.
I leaned heavily into the visual language of architechtural illustrations and combined it with a sense of modern technology.
Afterwards I applied these visual principles to Galvanys software eco-system, achieving a consistant brand impression for their clients.
The result was a new found sense of identity for the whole company that allowed Galvany to settle a premium niche in their market segment.
PROCESS
I based our explorative process on my initial vision for the brand.
Their enthusiasm for creative freedom led to many visual discoveries along the project.
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