"They wanted stories—real ones, the kind that mean something."
Microsoft came to us with a challenge: how do you turn a task manager into something human? They didn’t want a feature list. They wanted stories—real ones, the kind that mean something.

At its core, Microsoft To Do isn’t just about ticking boxes. It’s about focus, clarity, and the small but powerful steps people take every day. It’s about calming the chaos, facing fears, and moving forward. That insight became our foundation.
Comissioned Work | Microsoft | 2019 | Creative Direction & Artist
More than organizing tasks, the campaign showed how the app helps people clear their minds, take control, and move forward—one task at a time.
We started with the people—the team behind the app and the users who rely on it.
Microsoft shared stories that stopped us in our tracks: a child overcoming fears, a man finding peace at night, friends taking on life’s biggest challenges. These weren’t just tasks; they were turning points.

To bring these moments to life, we built a visual language where simplicity carried weight. Abstract forms moved with intention, shifting and evolving to reflect each story’s emotional arc. A single shape could represent hesitation, progress, or triumph—proof that sometimes, less says more.

Every animation choice served the narrative. Colors weren’t just aesthetic; they conveyed mood and momentum. Transitions weren’t just movement; they carried meaning. We stripped away distractions to make space for what mattered: clarity, emotion, and connection.

Sound followed the same philosophy—subtle but powerful. By letting voices and minimal sound design take the lead, we kept the focus on the people at the heart of these stories. Because real moments don’t need embellishment. They just need to be felt.
When the campaign launched, something unexpected happened. People didn’t just watch; they saw themselves in the work. The child, the insomniac, the dreamer—it was their story, too. They responded, they shared, they connected.
◐ Creative Direction◗ Christian Zschunke Artists◗ Philipp Brates, Matteo Forghieri, Cornelius Joksch, Leonard Romanski, Christian Zschunke, Saskia Kretzschmann Producer◗ Timo Seegräber
We are all in this together.
Let's connect & collaborate || vibe
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ZDF
2025 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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BUZZ FOR BEES
2021 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
ZEISS → SMILE
2023 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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NOISES
2024 | experimental work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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MERCEDES → MB.OS
2023 | comissioned work
Mercedes-Benz needed a bold visual identity to unveil MB.OS. We crafted a striking series of animations that turned abstract concepts into a tangible, immersive story. By blending digital and physical elements, we made the technology feel intuitive, elegant, and alive.
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EUCERIN → MOA
2023 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
◩
EUCERIN → MOA
2024 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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MICROSOFT → CHANGE
2019 | comissioned work
Life is full of changes—some we choose, some we don’t. When Microsoft approached me to help communicate the transition from Wunderlist to ToDo, I created a heartfelt story about a family navigating change. The result was a charming, relatable message that reframed uncertainty as a chance for growth.
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ROWA → EP25+
2020 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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BUZZ FOR BEES
2021 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
◓
BMFI → HELFENDE HAND
2016 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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MICROSOFT → TODO
2019| comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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SLICES
ongoing | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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WALTERKNOLL → SHERU
2020 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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XOTQ
ongoing | self intiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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PITCH → HOW TO PITCH
2020 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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VODAFONE → ZOOZOOS
2024 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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LIBRARY OF EMOTIONS
ongoing | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
PORTRAITS
But Web Studio is
Even cheaper
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SOON
2025 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
ZDF
But Web Studio is
Even cheaper
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DREAMSCAPE
2022 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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GARY & CLAIRE
2018 | self initiated work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
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EHEROES
2018 | comissioned work
Beauty is deeply personal, yet there’s something about it that brings us together. We all respond to it, even if we can’t explain why. That’s the idea behind this temporal sculpture created with Zeiss.
Get In Touch
⟶ hello@colourful.pictures⟶ @_colourful.pictures_⟶ christian.zschunke
Philosophy
Creative work isn't about sounding smart. It's not about chasing whatever's trending or performing genius for people who aren't paying attention anyway.

It's about saying something real, in a way that actually lands.

Collaboration is harder than people admit. It means bringing your actual ideas to the table, not the polished version you think people want to hear. It means asking dumb questions. It means ego is the enemy — not in a poster-quote way, but in a practical, this-project-is-going-to-suffer way.

Mistakes aren't failures. I know that's become a cliché, but it's still true. Some of the best decisions I've made started as accidents I didn't want to admit to.
The imperfections aren't the thing you fix before you ship — sometimes they're the whole point.

If something doesn't serve the idea, cut it. Doesn't matter how long it took or how clever it is. The work should feel inevitable, not assembled.

Curiosity is the only thing that keeps this from getting stale. The moment I think I've figured out how to do something, the work starts to die a little. Standing still feels safe. It isn't.

If we're not enjoying it at least some of the time, something's wrong — with the brief, the process, or both. Worth finding out which.