Collaboration was key. Microsoft didn’t just hand us a brief; they were in the trenches with us.
We built on the storytelling framework we’d developed in our last collaboration: clean, abstract visuals paired with metaphors that do the heavy lifting. This time, we pushed further—more depth, more nuance, more honesty.
The story followed a family facing a big move. The mother saw opportunity. The daughter saw loss. The father, caught in between, found a way to reframe change as something empowering. A simple story, but one that mirrored the emotional arc of switching from a familiar tool to something new.
Visually, we kept the refined simplicity but expanded the possibilities—richer colors, a more dynamic background, and interactions between shapes that felt organic, intentional, alive. The animation carried weight without losing warmth.
Collaboration was key. Microsoft didn’t just hand us a brief; they were in the trenches with us. Workshops, studio visits, constant iteration—the process was as much about understanding the users as it was about designing the visuals.
