Beauty is deeply personal, yet there’s something about it that brings us together.
This project was about focus, literally and creatively.

ZEISS was rolling out a new branding concept: a genome formed from layered sheets of glass, applied across its global markets, including medical eye applications in South Korea.

I assembled a team of creative and technical experts and together we translated their genome brand shapes into a beautifully layered iris, creating a temporal sculpture that fuses precision, focus, and beauty.
Comissioned Work | Zeiss | 2023 | Creative Direction & Artist
ZEISS makes lenses that help people see clearly.
We made a piece that does the same.
We tested dozens of versions before landing on the final look. Some were too busy. Some felt cold. Finding the balance took instinct, feedback, and a lot of deleting.
We played with shapes, motion, and light, testing how far we could push the look without breaking it. The iris came from that process, a clean, striking way to tie ZEISS’s technology to the human experience.

The real challenge was balance. Too much detail, and it lost impact. Too little, and it felt empty. Through fast iterations, constant feedback, and tight teamwork, we found the right mix.
In the end we created a sharp, focused design that expands the brand’s vision while staying true to its core.
Creative Direction:
Christian Zschunke, Gui Todorov

Artists:
Christian Zschunke, Gui Todorov, Norman Struwe, Philipp Brates, Roman Hinkel, Simon Fiedler

Producers:
Markus Trautmann, Jan Birkenbach, David Adam
We are all in this together.
Let's connect & collaborate || vibe
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Philosophy
Creative work isn't about sounding smart. It's not about chasing whatever's trending or performing genius for people who aren't paying attention anyway.

It's about saying something, in a way that actually lands.

Collaboration is harder than people admit. It means talking about your actual ideas, not the polished version you think people want to hear. It means asking dumb questions. It means ego is the enemy.

Mistakes aren't failures. That's become a cliché, but it's still true. Some of the best decisions start as accidents. Imperfections aren't the thing you fix before you ship, sometimes they're the whole point.

If something doesn't serve the idea, cut it. Doesn't matter how long it took or how clever it is. The work should feel inevitable, not assembled.

Curiosity keeps things from getting stale. The moment I think I've figured out how to do something, the work starts to die a little. Standing still feels safe. It isn't.

If we're not enjoying it at least some of the time, something's wrong — with the brief, the process, or both. Worth finding out which.