... we told a story of warmth, efficiency, and technology working for people—not the other way around.
The future of pharmacies isn’t cold and clinical—it’s human. Partnering with Rowa, we reimagined what innovation looks like when care comes first. This wasn’t just about automation; it was about connection.
Through Maria and Danielius, we told a story of warmth, efficiency, and technology working for people—not the other way around. More than a campaign, this was a shift in perspective: a fresh way to think about health, service, and the role of technology in everyday care.
Through Maria and Danielius, we told a story of warmth, efficiency, and technology working for people—not the other way around. More than a campaign, this was a shift in perspective: a fresh way to think about health, service, and the role of technology in everyday care.
Comissioned Work | Rowa | 2021 | Creative Direction & Artist
This project was about more than sharp visuals—it was about building a world that felt real.
Every detail mattered. We used tactile materials like foam, ceramics, and plastics to make innovation feel tangible. Seamless transitions and playful metaphors kept the experience fluid and engaging. Maria and Danielius weren’t just characters; they were the heart of the story, guiding viewers through a pharmacy where digital and physical worlds blended effortlessly.
The goal? Not just to sell an idea, but to show what’s possible. From the Swiss-knife metaphor to the unexpected warmth in design, every choice pushed against industry norms. The result: a campaign that stood out, sparked conversations, and redefined how pharmacies connect with people.
The goal? Not just to sell an idea, but to show what’s possible. From the Swiss-knife metaphor to the unexpected warmth in design, every choice pushed against industry norms. The result: a campaign that stood out, sparked conversations, and redefined how pharmacies connect with people.
What if the pharmacy of the future wasn’t just efficient—but personal? With Rowa, we turned that vision into reality, blending innovation with human warmth.
Through bold storytelling and thoughtful design, this campaign reshaped expectations.
Through bold storytelling and thoughtful design, this campaign reshaped expectations.
Creative Direction:
Christian Zschunke
Artists:
Philipp Brates, Ignas Blazys, Vanessa Foermer, Julia Kobel, Marc Pantenburg, Florian Panzer, Christian Zschunke
Producer:
Jan Birkenbach
Christian Zschunke
Artists:
Philipp Brates, Ignas Blazys, Vanessa Foermer, Julia Kobel, Marc Pantenburg, Florian Panzer, Christian Zschunke
Producer:
Jan Birkenbach
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