"An animation that didn’t just explain Pitch but made people want to dive in."
Pitch is built for clarity, and so was this animation. The challenge? Showcasing its smart features without overwhelming the viewer. The solution: a split-screen approach that paired clean UI moments with bold 3D metaphors.

This balance keeps things sharp—demonstrating functionality while making complex ideas feel intuitive and engaging. The result? An animation that doesn't just explain Pitch but makes people want to dive in.
Comissioned Work | Pitch | 2020 | Creative Direction & Artist
From our first brainstorming session, we clicked—sharing a vision .
From the start, it was a team effort—exploring how to weave UI highlights with dynamic storytelling.
Pitch, founded by the creator of Wunderlist, came to me with a clear vision: an animation that felt as fresh and collaborative as their product. From the start, it was a team effort—exploring how to weave UI highlights with dynamic storytelling.

Every element has a purpose. Crisp interface moments keep things grounded, while playful metaphors bring abstract features to life. Smart formatting, templates, and collaboration tools aren't just shown—they are felt. Custom sound design tightens the rhythm, making sure every second hits with impact.
A launch animation that does more than showcase Pitch—it embodies it.

By blending seamless UI highlights with striking 3D visuals, we created a piece that is both functional and inspiring, inviting users to see the platform’s full potential.
◐ Creative Direction◗ Christian Zschunke Artists◗ Philipp Brates, Quinten Delahaye, Cornelius Joksch, Maria Kobylenko, Carl Krause, Saskia Kretzschmann, Florian Panzer, Max Zacher, Christian Zschunke Producer◗ Tanya Curnow
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Philosophy
Creative work isn't about sounding smart. It's not about chasing whatever's trending or performing genius for people who aren't paying attention anyway.

It's about saying something, in a way that actually lands.

Collaboration is harder than people admit. It means talking about your actual ideas, not the polished version you think people want to hear. It means asking dumb questions. It means ego is the enemy.

Mistakes aren't failures. That's become a cliché, but it's still true. Some of the best decisions start as accidents. Imperfections aren't the thing you fix before you ship, sometimes they're the whole point.

If something doesn't serve the idea, cut it. Doesn't matter how long it took or how clever it is. The work should feel inevitable, not assembled.

Curiosity keeps things from getting stale. The moment I think I've figured out how to do something, the work starts to die a little. Standing still feels safe. It isn't.

If we're not enjoying it at least some of the time, something's wrong — with the brief, the process, or both. Worth finding out which.